Great tasting vanilla, not sickly sweet like many. The chocolate & choc honeycomb also taste pretty good. There is no yucky artificial sweetener after taste & doesn't upset my lactose sensitive tummy or cause me to bloat. It's great value & competitive with other similar brands. Mixes well, doesn't clump or stick to the bottle.
Taste, price, mix ability
Some flavours are a bit weak but fine when made with less volume of water