Blends even the toughest of foods including ice. The jugs are very sturdy and you make smoothie after smoothie, it's just a workhorse! We use for our entire business and couldn't fault this product.

Super machine. Performs all blending jobs well. Is a little noisy but probably necessary to give the power. After 5 years it suddenly stopped working....Froothie honoured the warranty even though it was 1 month post 5years. They gave prompt and clear efficient service and notified me that machine had been fixed and Im awaiting its arrival. Would highly reccomend this machine.

Bought my Optimum 9400 in 2013 and have used it extensively since to make everything that needed to be smoothly blended - nuts, grains, smoothies, everything. Loved it so much bought one for a family member and recommended it to a colleague who bought it for her mum who also loved it.

Very good blender, it make very smooth smoothies and creamy humos I also make peanut butter no issue at all, not so noisy either. I bought it 6 years ago and it is still solid.

Got the 9400 blender in October 2014 and it's been used basically everyday for years to make smoothies and is still running perfectly with all original parts including the jug.
Extremely impressed with it and the customer care team who are quick and friendly to deal with.

It’s over five years since I purchased the blender . I use it at least twice a week. It’s still as good as new. Often times use it to make smoothie. Dips and Paste at times . Seldomly soup . I have recommended it to many . Purchasing this product is one of the right choices I have made .

We’ve been using this blender almost everyday. We use it for making smoothies, sauces, shakes and ice cream. It handles ice and other solids really well. I couldn’t fault this blender. I highly recommend it.

We have owned this blender for 5.5 years and it is still going strong. My 6 year old daughter then was so excited to taste test everything I made from the blender. Now (11 years old) she is making her own smoothies for herself and her younger brother. This blender makes nut butter, icing sugar, ground spices, ice-cream, soup in a breeze. Same as cleaning! I can't fault anything about it.

I use this most days and love it. Bought in 2014 and couldn't manage without it. Great for making nut butter, smoothies, frozen banana ice cream, healthy nut "cheesecake", blending dates...

Great Blender, we have had and used it for a very long time, had an issue which customer service resolved, Thank you. Would not hesitate to recommend to friends and family.

I bought this blender 5 years and 4 days ago and today it started stuttering on the low setting. I rang Froothie (the Athena Group) and they immediately offered to repair the unit under warranty. I was only 45mins drive away from the Bayswater store and when I got there they fixed it on the spot. Just needed new brushes for the motor. I'm not surprised that it did as I have used this blender every day for 5 years (barring holidays) making my morning juice of apple, carrot, beetroot, ginger, lemon and dates. We also make our own peanut butter on occasion and LSA, etc. It has been faultless as has been the service. Above and beyond!!

Having read positive reviews, an Optimum 9400 was bought in Australia and brought to Singapore. Before the purchase, it was confirmed through email exchanges that warranty is global. When wear and tear occurred on the blade, offer of replacement at a cost was made. With a recent motor burnout, support fell silent after requests for photos and videos though the product is still under warranty. Nobody answers the Support phone number provided. Caution to anyone thinking of buying and using this product outside of Australia.

This blender has been an awesome investment; blends everything and crushes ice with ease. Super easy to clean and has lasted for ages. Price is unbeatable for the quality; if you want a blender for all jobs then this is the right choice!

Blender worked well, powerful and fast. That was for the first 2 years then we had our first breakdown. Burning rubber smell when being used, not a good sign. Machine was returned and repaired by the company. The company offers great support. The person that assisted me was Francois, he was excellent. Francois offers great customer support, and will do what ever he can to make the customer happy. A big thank you to Francois, its people like you that build great companies through happy customers.

When I bought this blender about four years ago replacement jugs cost $59.95, which I thought was reasonable. When the bearings on my jug died recently, Froothie determined that the cause was that I had somehow got water into them, hence no warranty, and asked $90 for the replacement bearing/blade assembly or $160 for a new jug! Fortunately the first generation Optimum 9400 is very similar to the Vitamix 5200, so replacement blades for the Vitamix 5200 fit the Optimum 9400 jug. I found these new on eBay for under $20, and for my usage (ice, smoothies, making flaxmeal) the eBay blades seem to work just as well as the original ones. Hope this helps anyone else with out-of-warranty repairs!

Firstly my sale experience with Froothie left a lot to be desired. Their lack of communication during the process was very poor and I doubt I would ever buy anything from them again. After payment I heard nothing for 4 days. Extremely poor.
The blender is great. churns through anything you throw at it with ease. it's let down by it's switch dial - it's complete rubbish. It never ever engages the first time. In fact 70% of the time you have to turn it 3-7 times to get the machine to turn on. i thought this would improve with use but nope. It's one of the worst switches I've seen on any product. it's garbage. The simple button layout on earlier models would be a far better option. I really hate the switch.

I am disappointed in the Optimum 9400 blender because since we bought it in June 2014, 3 sets of brushes have burnt out, and the blender just stops. We only do smoothies in it, not even nut butters which probably are harder on the motor, it is only used one or two times a week and it is an excellent blender when it works. Froothie Support have been good but it is frustrating and it costs us everytime we have to send it back. Is the Optimum 9400 2nd Generation better, have they improved it?