So uncomfortable the Wires stick into you .. is overly warm because it gets super hot .. one side stopped working after 2 months and the other side only lasted one season ! Rubbish.. cheap and nasty
You get what you pay for

Does the perfect job during winter especially for its price. This also allows you to control each side of the bed separately as well as modes of warmth including feet.

I don’t usually write reviews but must say that I’m disappointed as the standard target brand electric blanket that I bought two years ago now has a frayed electrical cord. Yes it was very affordable which was great, but it concerns me that just 2 years in I’ve got a frayed cord which is a safety issue, whereas all of my electric blankets before have lasted for many years. I really loved the price of this product and got two good years use out of it, but I’ll think twice before buying a target brand one again.

Fits perfect (king bed) and the settings are spot on. Our last blanket was either to hot or not hot enough where as this one is perfect. I has a warm up setting and then 2 others.

The only con is that the control unit is to close to the bed, it needs to be a little longer. Any shorter and it would be stuck under the mattress instead of hanging out

We purchased a Dreamland Electric blanket from Target. It was easy to put on the bed and had a fitted skirt, multiple settings, safety cut out switch. The adjustment in heat setting was easy and effortless. It was fairly comfortable to sleep on but if you were a restless sleeper it would bunch up a little as the skirt was a little loose and you could feel the wires through the top layer.

Bought new replacement electric blanket for double bed. I liked the detachable controllers and how can leave this one on low setting over night. Having cut out future is a good piece of mind.

Pros: easily to control
: can be heated only the area that you wanted to be heated.
: very affordable comparing other electric blankets.
: durable
Cons: hard to clean
: no timer to control.

Purchased this product as I thought I’d give the cheaper one a go. Can’t fault it at all. Only thing is I have to have it on 2 or 3 prior to getting in bed (I like it very warm) not just 1. I used to own an expensive brand and this target branded one works just as well. Comes with the same warranty as the expensive brands, so can’t complain.

I thought it would be better than the one i had previously bouhht at kmart but its not as warm by any means, I'll buy another from kmart next winter & put this one on the guest bed i have

I got this in mid-match when I upgraded to a king bed. Was fantastic - the extra warmth in the foot zone was perfect, overall was nice and warm. But it died this week - right in the middle of winter. So sad!

Heats up in a reasonable amount of time and has lasted me well during this winter season. I'd recommend it. It does it's job at a pretty good price and the controls are easy to use.

Purchased the electric blanket in July as the temperature was dropping and I need to be warm to get a good nights sleep - very easy to fit to the mattress and comfortable - would highly recommend to family and friends

Bought this from Target on special. Quality not bad for homebrand. Easy to use and not hard to install it on your mattress. Love the design thats flexible and handy if you want to amend the temperature(strength). Good to have this during winter and don't think it is consuming lots of electricity.

We purchased 3 blankets and they have kept us warm in the cruel Tassie winters.
Helped us to get rid of heat pumps and panel heaters earlier by the end of the winters.

Very easy to install and Heats the bed up so you are warm as toast when you jump in. You are able to machine wash it too, though we haven't tried yet. It is better then onesvwenhave had before and cannot not find fault in this electric blanket yet. A good buy.

We used this during all winter. We felt this is suitable for anyone. Can adjust the heat levels at feet or head side easily. Also can use on left or right side of the bed.

Easy to install, fits the bed perfectly & heats up within 5 mins. Way less in cost than others & just as good, more money to spend on myself on other wants of course. :)

fits my queen size bed perfectly - no pulling to try and make it fit - has an automatic turn off at 75 min in case I forget too - is washable when you disconnect the controls - wash on gentle wash with woolwash

Bought king size but found it a tad too small. When heating only one side it didnt feel enough surface area was heated so always had to use both sides. Considering the price it did the job needed.