I purchased The Body Shop For Men Deodorant Stick for $15.95 - more expensive than supermarket brands but I'm more than happy to pay extra for a product that does not contain aluminium or parabens. Myself and my partner both use it and are happy with the results. My partner has very sensitive skin and reports that he does not experience any burning and it provides adequate B.O. prevention.
This product contains no aluminium or parabens (parabens have been linked to causing cancer). Gentle on skin, does not burn.
The smell is not unpleasant, but is a little generic. It smells like every other men's deodorant on the market, the typical 'locker room' scent.