I have a little boy who is obsessed with 'Roads' when I found a post on instagram referencing UrbanBaby and the IVI Play Rugs. I knew that I had to buy it. The IVI Play Rug I ordered was the large Traffic Blue it is beautiful, really good quality. My son who is two loves it and often when the house is quiet, I find him playing on his rug with his cars. I highly recommend this rug and the UrbanBaby ordering was easy and delivery was timely. Thank you so much.

Easy to use, it's a fantastic product. Love the pick up from warehouse option as well. The staff are super friendly and helpful. We'll be back for the Mini City rug! Thank you!

As my title says absolutely gorgeous product. Very well made and very useful. Will be buying more for presents for my friends. Highly recommended. Urban baby gave great service and has excellent communication. Quick delivery also. Will definitely be using urban baby I. The future.

Very happy with purchase, quality is superb and the kids love it. Delivery was quick and communication fantastic. Thank you

I’d been searching for the perfect bottle for my daughter and I’m so glad I came across your site and found them! Delivery was super fast and I was updated on when they were arriving.
Can’t wait to order from you again!

We recently purchased an IVI interactive car rug from UrbanBaby, and couldn’t be happier! The rug is high quality and stimulates my child’s imagination. The delivery of the product was surprisingly quick (3 days from order to door). We will definitely be purchasing more from UrbanBaby in the future!

Absolutely love the boon products from Urban Baby!
highly recommend and will be shopping again for sure!
Can't wait for my little boy to use them!

My 3months didn’t like any of the bottles I’ve bought for her and with comotomo she just latched on so quickly and was such a breeze to feed her using the comotomoto bottles! So happy with the products and so is my baby girl! Definitely have recommended to families also.

I recently purchased the IVI traffic blue car play mat, it’s exactly how it’s pictured and even more beautiful in real life! The quality is amazing and well finished, this will bring years of entertainment :) fast delivery and easy checkout. What to buy next!!!!

What a fabulous experience shopping with Urban Baby. I had a few questions prior to making my purchase; these were answered via email & then again during casual conversation when I placed my order via phone. I’ll definitely shop with Urban Baby again once bub arrives.

Simple ordering system - prompt delivery - great communication between - great products. Definitely a 'go to' in the baby dept.

I absolutely love this system! Has cut down on waste and is so convenient. Being my second baby, we are on the go all the time with my toddler so it's great having all my own home cooked food in a pouch ready to go! Even my two year old loves eating her fruits and yoghurt from them! Wish I had of known about the product sooner! Will definitely be spreading the news!

I love this website- easy to use, with a great selection of quality products. Service and delivery has always been very good. Thank you

Would highly recommend shopping at Urban Bay, it was easy to find the products that was wanted and there was a quick turnaround.

I purchased the large interactive green play mat for my almost 2 year old. He loves it but not quite as much as my almost 10 year old.
I was very impressed with the quality of the rug much nicer than the cheaper ones.
Urban baby we're also very quick to post this item.

5 stars for customer service and communication from Urban baby. The item i was after ( a david Fussenegger blanket) was out of stock, i emailed Urban Baby to see when they would be getting more in, they got back to me right away saying they would email me . Within a week I recd an email from them saying they had the item i was after, sent me an invoice via paypal, blanket was on my door within 2 days ! Ill be back ... cant recommend urban baby enough !

I had been searching online for a long time for a specific item I needed for my baby, it was either sold out or shipping took too long. I came across Urban Baby and boy am I glad! The sight was easy, the variety was extensive and the shipping .... the quickest I've ever experienced. Thank you so much for being so amazing to all us mums out there. There needs to be more business' like you around :)

As a first time mum, I constantly trawl through baby websites, looking for safe, reliable, good quality and affordable products. My experience so far with Urban Baby has been very positive. Their website is easy to navigate, as everything is broken down into categories. Shipping is extremely fast. Communication on point. I love their range of products, because I feel they source items that are unique. Really recommend shopping with their site, as they also offer zip pay.

It's a well designed product. Safe as it's molded as one piece, made of natural material, easy to clean, very interesting rubbery material which baby uses as teether sometimes. Totally very happy with the product. PLUS customer service was fantastic; delivered fast from Sydney to Melbourne with quick reply for any queries! :)