This is a lipstick you can rely on! Bold pigmented colour with one swipe, it doesn't bleed from the lips and when used with the combined moisture stick, keeps lips feeling soft and moisturised all day. They honestly do not rub off!! You can eat, drink, kiss, etc. and the colour will not budge. I found the only way to actually remove the lippy is with makeup remover or a wipe at the end of the day/night. You can see proof in my demo review video here - [link removed]

This stuff really does last nearly 24 hours. I tested them out on my hand and it took ages to scrub them off. So I bought it and wouldn't use anything else. If anyone is hesitant because of the price think of it as an investment because you will only apply this once for the whole day and it performs wonderfully, even some of the colours are super pigmented in the first swipe.
Long lasting
Can't get the darn thing off!