If you sack your workforce and offer their jobs back on a 65% reduced wage, your product is going to taste like poverty feels and exploitation smells. There is no way this beer tastes like the sweet sunlight and blue skies of Australia.

Tastes like the poverty of the sacked workers. Tastes like exploitation. Tastes unAustralian. Tastes very, very wrong! I am not enough of a misanthrope to continue drinking this swill. I like beer not fizzy hypercapitalism in a bottle!

"Tastes like the poverty of the sacked workers. Tastes like exploitation. Tastes unAustralian. Tastes very, very wrong! I am not enough of a misanthrope to continue drinking this swill. I like beer not fizzy hypercapitalism in a bottle!" I entitled it "strange aftertaste"

Was my brew of choice, could drink all night and not wake up with a hang over. Now it is being pitched as a women's drink with less calories etc but tastes like dishwater. Seems like they have lost their faithful drinkers in pursuit of making it's a women's drink. The women I know liked it already anyhow. Good beer gone!

My review is about the moron who wrote the excruciatingly ignorant television advertisement. To him; if you don't know when to use the word "fewer" instead of "less", then sack yourself and employ someone who has graduated from high school!!! Moron.

I like beers in this range but Pure Blonde does not flick my switch. Its appears to be a wanna be beer with a perfumed taste that put me off from sip one. It didnt pack any punch either so I am afraid its not the beer for me.

I'd rather drink water than this beer. It tastes too artificial and has no malt or hop profile at all. It would be so much easier to make this beer taste decent and I don't know why they don't just do that. Avoid drinking this beer and spend your money on something much better because this is not worth it.

I liked the original taste heaps better, do not like this new one at all, so disappointing...Don't know why they had to change it.

Well the worst beer ever,bought this to try for new years eve and went home sober,utter revolting hoppy crap and will never buy this again.

Bring back the premiums. The ultra tastes soapy. Shocker decision. Another case of change sake. You have converted me to a Superdry drinker.

Another magical marketing stroke of genius to change a great beer into an absolute shocker.

Have moved on but should CUB admit their mistake and revert back to the old brew like they did with VB, would give it another chance.

BIG mistake changing Pure Blonde formula C.U.B, You've lost a long term customer. Have gone over to Cape Cyan Natural Blonde, 4.6% much cheaper and tastes exactly the same as the old stuff.

All ways drunk the original, but after trying the new recipe.. Never buying that rubbish again... Spewing.... Looking for a new beer now...

My husband usually drinks Pure Blonde and every now and then I have one. I had my first Pure Blonde since the recipe change this afternoon on an extremely hot day and immediately I noticed the change in taste and think it tastes terrible. Before it was a nice refreshing taste and now it tastes bitter. Why on earth did they change a beer that was so popular. Don't tinker with a recipe that works.

The original Blonde was perfect. Whoever the moron is that decided to change this excellent brew needs to be sacked. Bring back the real thing.

I have enjoyed Pure Blonde from the time it was first released, but the "new improved" version is like dishwater and I simply cannot stand it. Like other reviewers, I too am now looking for a new tipple.

Ruined a great beer. I won't buy it again until they go back to the original. 10 years of a carton a week was brand loyalty. No more. Back to Tooheys New

My Local bottleshop owner said to me "they've changed your beer"
I said "oh, that's ok, they won't have done much- CUB wouldn't be so stupid to muck with a good thing"
WRONG!
It's such a disappointment to drink now. Like others have, I emailed the brand manager & got the same watery reply (like the beer) about a healthy beer option.
Health?
Beer?
That's what water's for & it's free from the tap.
If it's any consolation, the Blonde Mid is as close as I can find to the real thing, but as soon as I find a non-CUB alternative, I'm swapping.
Stupid, stupid move CUB.

I used to drink Pure Blonde at least once in every 2 carton purchases. I never bought it for the low carbs, I just liked the light but still hoppy lager taste. It was a lighter and slightly cheaper version of the Boags Premium lager that is my other standard drink. Since the change I just drink Boags Premium now. Not a bad thing really.