Very disappointed with the new gum, tastes appalling, had suggested to other people who were trying to quit to try your brand, now I won't it's disgusting...

I will never buy this product again unless the start producing the gum with the old formula. Totally agree with ollie b. Why change a good thing. Tastes terrible!

Been using this gum for ages and now they have changed the "formula". Now it's rubbish. Smaller pieces and larger packaging all round. Why change a good thing Alphapharm??? I will be changing brands now for sure

**Rating based on the product before you changed it, now I would struggle to give it one star

this gum tastes like raw rubber. It does'nt matter what sort of quit smoking products you use, if you are not committed enough and truly want to kick the habit nothing is going to help. The QuitX gum was beyond tasteless and really needs to be more palatable to make it worth the money otherwise you might as well substitute ordinary gum-none of the quit products work anyway.

where do I start, this gum is revolting

I would never buy this gum again, purely because of the taste. However, it has to be said that I am used to another brand that is not sweet, but has a peppery taste. I think nicotine gum is very useful, but I have difficulties weaning myself off the gum. It can become a habit in itself (but much better for you than a cigarette habit).
I bought this when the chemist had run out of Nicorette gum. The chemist told me it was exactly the same. Uh no, it's not. The active ingredients may be the same and perhaps it's effective but I couldn't deal with the taste.
I hate the taste of this gum. In fact I spat out the first piece and ran to wash out my mouth with water. I haven't touched it since. It's artificially sweetened and way too sweet for me.