DO NOT USE THESE PRODUCTS PEOPLE. There is nothing Earth friendly about the total annihilation of the forest in Indonesia and Sumatra - the last place on EARTH orangutans, rhinos, tigers and elephants coexist. Boycott until they change their ways.

The palm oil issue is growing, and will continue to until companies realise that people will no longer tolerate the senseless destruction of forests resulting in loss of habitat and eventual extinction for so many animal species. Manufacturers of products which use plant oil in their ingredients need to start looking beyond profits, take the lead in respecting our planet and source oils which do not harm our environment or the habitat of innocent animals.
Have used this product for a few years now with excellent results, but Will Not Use Again until the manufacturer ceases using palm oil products.
This product contains palm oil - Consider that every load of washing kills an orangutan

Since i just found put your products contains Palm Oil will revert to vinegar and Bi-carb soda since palm Oil is destroying earth's forests and orangutan habitat. Some if this destruction I saw personally on a trip to Borneo last year. Hardly appropriate for something called Earth Choice. We urge you to find an alternative ingredient as this will help you stand out from the other cleaning products and provide a responsible environmental alternative I will then use again.
Inexpensive and non toxic
Uses palm oil which destroys orangutan habitat and deforestation in Indonesia.

As good as any, find a lot of fabric softeners do not do much but this one worked as good as all others and a bit cheaper then the rest. Will use it again, Doesn't have a strong scent. No bad chemicals and grey water safe so can use on garden to save water usage.
Grey water safe so can use on garden to save water usage.

Have used product for about 1 year. Works great at softening clothes and removing static. It smells strong in bottle but doesnt leave a lingering scent on clothes. Although a lot of people comment that it is a cheap softener, you need to use a lot of product, so it is not actually as cost effective as it first seems, though its still reasonabley priced if you work out $ per wash.
Better for evironment, Great at softening and removing static.
Doesnt leave a lingering scent on clothes when clothes are dry. Packaging is NOT user friendly. Have to use ALOT of product. Scent is limited to 1 option.

Good product. Does what it is suppose to. Very budget friendly. I think it's the cheapest on the market. I wish Earth Organics would come up with different packaging for there detergents and other cleaning products. I don't find it practical and I tend to find the products leak too easily. This would have to be my only major downside. This products fragrance is a little too strong for my liking. It would be good if they brought out other with different fragrances. Overall, good product that works and I like how it's mainstream and readily available at most supermarkets
cheap
packaging

I used to use comfort softener which you can not buy anymore and have searched around for an alternative and this is the only one that didnt make my clothes stink of fabric softener.Great price too at coles I think it's only $1.90.
This fabric softener is low scent and very cheap (less than $2)
container is a bit flimsy and can be hard to handle. Very soft plastic that when you get half way through goes out of shape as you try to pour. but if this is because its environmentally friendly then fine with me.

Finally a fabric softener that I can use without harming the environment! I only found this a few months ago and haven't looked back. My husband has very sensitive skin and this doesn't irritate his skin which is great. Not only that, it works. Clothes feel softer and smell lovely. Noticed it said not to use on children's bed clothes as it lessens the low fire rating.
Love this product! Smells nice, makes fabrics feel softer, better for the environment and cheap, cheap, cheap!!
A larger bottle and an easy to pour bottle would be handy. Refills would be good that would save more plastic being used.

Considering this is one of the cheaper products on the market, and it is a brand that puts emphasis on the environmental aspects of it's product, this is a great buy! It does what it is meant too without reminding you forcefully through smell, you don't need much for it to be effective so it lasts well and the packaging is recyclable. Great product.
It doesn't have an overpowering smell which is fantastic for allergy sufferers like me. It leaves the clothes soft and fresh smelling, without smelling perfumed. It is also one of the cheaper softners on the market.

I love it. Been using it for more than a few years now. Started when I was looking for fabric softener that is cheap and doesn't smell too strong. I have a feeling that if laundry agents leave the smell on your clothes it means it leaves traces of chemical too and that can come to contact on your skin. Earth Choice doesn't. I use both laundry detergent, woolen detergent, and fabric softener. My washing smells great out of the washing machine, and usually smells nothing chemical but a fresh clean cloth when it is dry - which I like!
Cheap, smell right for the clothes (not too strong).
should come in a bigger bottle

I really love the Earth Choice products because they are better for the environment than a lot of other products and can be used on both front and top loading machines. You do really feel they are doing everything they say they will. The cost of this product is a lot cheaper than others.
Earth Choice is one of my favourite brands for cleaning products. This softner is affordable and you know you are doing something good for the environment while saving money at the same time. The softner is not harsh on clothes and comes in a nice scent.
There is none.

I use eco balls (which are scent-free) to wash my laundry and Earth Choice Pure Soft gives a hint of fragrance without being overly perfumed or chemical smelling. This product has all the ethical considerations I require and its performance is equal to or greater than its competitors.
I love Earth Choice products because I want everything stringently cleaned without perpetuating negative environmental impact. Recycled PET packaging, not tested on animals, competitively priced.