This is a great deodorant, with great staying power for anyone, especially those who take serious exercise. The cooling effect is really great, inspiring confidence that this product will really work (which it does!) The product should be marketed as unisex and great for athletes, because it is heaps better than the majority of women's deodorants I have tried.
I don't believe this should be classed as a masculine scent, it is a 'woodsy', fresh scent and a great deodorant for anyone concerned with keeping fresh, particularly those with active lifestles
Why is a great scent tagged as 'masculine'?

It's a brilliant little roll on deodorant which works really well and is great for sensitive skin and those who exercise a lot or are into sport. It's a handy travel size and I would happily recommend it to any men!
The smell is amazing, it works for my husband and makes his pits odour free even after 24 hours, it doesn't cost much, it's widely available
It should be in a plastic container as my hubby dropped his once and the glass broke and the liquid went EVERYWHERE!! Needless to say it made the floor smell divine!!

My husband was dubious as to how effective this would be compared to his very manly deoderant of choice (which in my humble opinion was not working that great to being with). But even he had to eventually admit that this deoderant worked very well, actually better than his usual deoderant. Nivea products have always proven themselves to be reliable, easy to find and extremely affordable products. You can find many lesser products on the market for a lot more than you'd pay for this deoderant. I would not hesitate to recommend this to anyone.
Cost and availability. Works very well and smells good too.
Can't think of anything at the moment.