I bought this product with the impression it is going to be "professional choice" for teeth whitening, however after trying it for 4 consecutive weeks, I feel no difference in the colour of my teeth. The product is good, just like any other Colgate toothpaste, however in my opinion this is not superior than other toothpaste.

I bought this as I had never tried it and saw it pretty cheap plus came with free toothbrush, I used this tooth paste for a couple of weeks and it doesn't make much difference to your teeth colour. plus I found it didn't clean my teeth properly my teeth felt unclean. Wasn't happy switched back to my previous toothpaste and immediately could feel difference in cleanliness of my teeth. Will never buy again!

This toothpaste I brought in a set for £1.97 in Superdrug came with tooth picks and a tooth brush aswell ! It's amazing whitened your teeth aswell ! Would recommend

I was given a sample tube of this tooth paste. I drink tea, and started to notice stains on my teeth, so I went to the dentist for a regular clean and buffed off the stain, not making the connection with the teeth paste straight away.

Within a few weeks, the stain was back and on all of my front teeth. I had comments from family about why my teeth looked that way. Switched over to Colgate, stain was removed instantly with one brush. Incredible. I would never use this brand again.

Seems to be great toothpaste for couple of weeks then teeth became really sensitive and one of my teeth started to crumble. Don't use this stuff as it's clearly damaging to enamel!!!

Started off ok after about week of use teeth became very sensitive and a bit broke of one I felt as if they were crumbling away ! Too harsh on enamel . I should have known as it was reduced from £10 till £2 .Maybe alright for use once a week but not daily also had mouth ulcer .

I noticed my teeth starting to become discoloured as I'm a tea and coffee lover, plus unfortunately I smoke. I was shopping in Asda when I found this little miracle worker!! I've only been using it a few days but I have noticed a massive improvement :) the everyday surface stains were removed and my teeth actually looked whiter just after one use! I'm very impressed and I would definitely would recommend this toothpaste.

got this toothpaste in a pack in an attempt to whiten my teeth. Yes it whitened my teeth and my teeth feel nice and clean that's where the good feedback ends. After a week i have bad breath and all my lips are split. Horrible toothpaste never had issues previously until i used this toothpaste. I do not recommend it.

I bought this product from Tescos yesterday, reasonable priced thought I would give it a go. Wish I had never put it in my basket, used it twice, mouth tingling, lips swollen and gums splitting and bleeding. Wish I had read others users reviews before buying. Put it straight in the bin. What a waste of my money.

I have always wanted whiter teeth and bought White Glo to try to attain this. However, after using it only once a day for about two weeks I notice that my gums are tingling and feel sore, also they are sensitive to cold. My teeth are only slightly whiter so I shall not be buying it again.

I have only used this product a couple of times and I do like it so far! :D but I wouldn't use the tooth brush supplied, it's way too tough!

People have wriiten about bleeding gums and bad mouths .
i use this product and have never had these side effects . are they brushing too hard or eaten something to cause bad breath ?

I have been getting headaches, nausea & fatigue for the past couple of days & couldn't figure out WHY? UNTIL tonight when I realized my sickness commenced when I started using this toothpaste. It has a Strong chemical taste & slight fume whilst brushing my teeth. On a positive note, my teeth do seem a little whiter BUT I'll rather have slightly stained teeth than feel overwhelmingly nauseous etc from using this product.

Bought this product and have used it about 3 times. My teeth have felt whiter but my gums are in so much pain. They're stinging and bleeding! Avoid this item!

So i bought this product and have been using it for 2 days and my mouth is gross. my skin is peeling, my tounge is numb and i could not taste my chocolate. This is shocking.

The chemicals in this toothpaste burned my tongue and gums causing the skin to peel. As soon as I ceased using the paste my mouth healed.

This product has destroyed my gums to the point it split my gums made them bleed and become infected this product sucks big time

Have been using this product for 5 years now, have no problems. The only trouble I had is the way I didn't brush, according to my dentist. We are now over that hurdle. Flavour inconsistent between batches. I find the brushes supplied are inconsistently too firm.
great product, now use White Glo Coffee and Tea. For me worth using
I find the brushes supplied are inconsistently too firm. Flavour also inconsist between batches