I used this toning shampoo for the first time, and my blonde hair has ended up green! At least you can say it did actually do something, unlike other toners which have made little to no difference - just not quite in the right direction! Use with caution

If youre trying to go for a purple grey, sure. This shampoo is amaizng. The best on the commercial market but if youre trying to just get rid of the yellow tone then its works okay but it'll leave a pruple and grey tinge.

I was using fudge as it was the only thing on the market that made a difference to my blonde hair, but after 3 or 4 times the colour ended up a horrible grey that was building up on my hair and it took me so many washes to get rid of it, there is another product which I haven't tried yet but has good reviews it called Brilliant Silver White its a hair toner as well, will let you know what I think about it, wish some body would make a good blonde hair toner :(

This is the absolutely best toning shampoo I have ever used. I have used other expensive salon toning shampoos and they are never as good as this one. It never fails in getting rid of brassy tones from my blonde hair. I recommend this product to every blonde I know. I use this shampoo about three times a week (any more than that and my hair does end up a bit silver - just indicating how much it truly works)

Fudge blonde shampoo is the best stuff ever!! It works in half a min, better than any toners I have ever used (or any hairdressers have used on me)
I thought it would be harsh on my hair like every other blonde shampoo but my hair feels so smooth and strong after using it, it's the best shampoo ever.
Can't reccomend enough!!

I tried this product after (yet another) failure to dye my hair blonde, I ended up not yellow or brassy but downright orange. After trying many many many toning products a friend suggested fudge. It completely stripped the orange out if my hair and turned it yellow after one wash, second wash...platinum blonde!! I have used this product for two years now, only once a week if that just to keep the yellow away, I'm a smoker and that seems stain my hair, fudge takes it right out. I could not be happier, $17.00 and lasts 6 months! Fudge is incredible and I won't bother trying another product ever!
Everything. It works better than I could have hoped for
Can stain very porous hair but not badly and only for a day or two