Love the purple colour hair dryer and it dryers hair so fast, it is so easy in the morning to walk out with great looking hair daily. Absolutely love it. My hair is less frizzy and easier to manage.

I absolutely love this dryer, I bought mine about 2 months ago and am having great results. When looking for a new hair dryer I did my research, I knew that I didn't what to buy another bottom of the range cheap dryer for the sole purpose that it did it's job. I wanted something that was going to last. After spending a lot of time shopping around, having look at different products and reading the reviews. I settled here on GHD AURA. GHD is well known for their high quality electrical products, that has research backed by science, to give you the best product that is safe for your hair. LOVE IT.

Love mine! Blow drys my long thick year quickly, but my stays nice and smooth. It is so powerful but not very noisey. I cannot live without it in my life!

I style my hair everyday and usually with my hair straightener, I recently got a GHD Aura and now I use it everyday. My hair is much more tame and style more easy, I love it

GHD is known for their high quality electrical products. This blow dryer especially is my favourite from GHD, it is extremely powerful and has many heat settings. It never leaves my long, curly, thick hair damaged or fried, instead it always leaves my hair more shiny and smooth. I like to let my hair air dry until it is 80% dry, then blow dry my hair with the GHD Aura while running a brush through my hair. This process only takes me around 10 minutes on the medium heat and lowest air setting which is spectacular because I have very coarse and long hair.

I was disappointed that the ghd diffuser doesn't fit. It would be nice if ghd did something about this as I would really like to use a diffuser.
Also I find that the hot setting burns my head so I never use it in that setting.
I find the aura is a good hair dryer but nothing special.
Overall I think I would have been better to purchase the air instead of the aura.

It is hard to decided between the Air & Aura dryer, however I chose the Aura due to the added features. The good tip is a big advantage over older dryers. I can dry my hair very fast without blowing the surrounding hair. It is good thing for winter after washing my hair.

Cord is very long

This hair dryer is so much quieter and lighter to hold than my previous hair dryer and definitely dries my hair so much faster. Definitely worth the extra money spent.

The Aura is much quieter than my previous cheaper hairdryer. My hair is never 'crispy' and I can get away with not straightening it and just using a bit of serum instead. The grip does leave a slight rubbery smell on my hand each time I use it (and ive owned it for about 8 months) but thats not a deal breaker. I love the extra long heavy duty cord too.