Just bough a 1kg bag of this new coffee beans blend from Lavazza, from their description, the Qualit Rossa is a blend with a unique aroma and full body, rich and exceptionally well-rounded, composed mainly of Brazilian Arabica and Robusta Africans. Well for me its too bitter and not smooth enough, yes its got aroma but aroma is not transformed into the taste. This coffee is not up there with the coffees of this region, especially the Mount Karinge region of Indonesian and its perfect volcanic soil of the coffee grown there. This coffee has no flavour and just doesn't hit the spot for me. Very disappointing for an avid 50 year drinker of quality coffee.