This is the best fake tan I've ever tried! Love the colour guide and is the most natural colour I've had yet. I have super pale skin with pink undertones so I go orange super easily. The trick for me is DONT SLEEP IN IT!! If you have super pale skin like me, only leave it on for 6ish hours. If you leave it on too long you'll be orange AF.

This is my go to self tanner! The color applies easily, no streaking and it drys fast! I love that I have instant color and the color stays even after you shower! Highly recommend!

The best product in the market. It takes less than 10 minutes to apply it on the whole body, it does not leave patches, the smell is super nice, it dries in 60 seconds, and you just have to avoid sweat and water for 6 hours while the tan develops. It lasts for a week and it’s the most flawless and natural tan out there!!

I alway saw loving tan being advertised, and never really purchased it before but one day i decided to buy it. It is a bit more expensive than some other brands out there but it has extra ingredients that make the tan look more natural looking and it actually looks so good and in no way does it look orange at all! I love that its a foam so it makes applying it so easy, and i never get any streaks, which is great! This is by far my favourite tan on the market. :)

Flawless, Even and Glowing tan every time without fail! Dries rapidly and develops a beautiful bronzed colour. Long lasting and does not fade quickly! the Perfect all week self tanner

It takes me less than 10 minutes to do my full body and it always looks flawless! I highly recommend to anyone from a beginner to experienced with self tanner. I’ve tried so many brands and always ended up going back to using Loving tan.

Great, dark coverage with no orange colour. It lasts long, fades gradually, and no splotchiness!! No awful smell. No awkward tan stickiness. Applied in 10 minutes, dried in 10 minutes. You need this tan it is amazing!!!

My mom gave me this long time ago and I really appreciate that, with almost two kids I don’t have so much time to get a beautiful tan so this product is so perfect for me. Love love love!!!

This product leaves your skin with a beautiful tan, just need to 2 hrs and you are ready to rock. I would definitely recommend this!

I’ve been using Loving Tan for 3 years. It is the BEST fake tanner I’ve used. LT’s drying time is amazing, it happens so quick! It leaves no streaks and always comes out looking perfect. I also don’t end up orange while using LT i come out a perfect olive color. Loving Tan makes me feel ten times more confident and I wouldn’t choose another self tan over LT.

This self tanner is absolutely amazing!! it has a beautiful color that doesn’t turn orange, it lasts forever, and it is not streaky at all!!! i highly recommend this product!

I have to say this tan is by far the best I ever tried !I love this tan I must do another review soon on my Instagram beauty blog: " xtines_beauty_obsessions "This tan is long lasting no smell no patches not sticky and it is a beautiful shade.I love this finished result alot of people admire my tan way more when I have the loving tan applied compared to other tans I used in the past I do notice I get way more compliments about my tan when I use LT so that's says alot definately a very good purchase if your looking for a good tan with nothing only positives xx

Girls you must get your hands on such a fabulous sun kissed tan! It developed so nicely and drys so quickly that you don’t feel awfully sticky! It applies to easily and you come out looking silky smooth and bronzed! xx

Girls don't waste your money on this product. I feel like like all these reviews are prepaid because there is no way it turns out as a brown sun kissed color. You will be orange. Plus you will smell like a bad tanning bed for days and it wont go away after you showered. Not worth the hype, don't believe these reviews. Go with St Trope - reliable and great product!

I used this tan recently and wore it to a wedding, I have never received so many compliments on my tan! It smells so good unlike other tanning products, and although I suffer from dry skin, the product glided on so smoothly and didn't dry me out further, I am obsessed!!

I am super in love with this product it smells amazing which is very hard for a fake tan to do, no streaks no funny business and overall an amazing fake tan that last super long and doesn’t dry out my skin ! super happy with my product and wouldn’t want it any other way can’t wait to order again !!!

This fake tan is so easy to work with, it glides perfectly on the skin without any streaks or patches, it took about 10 minutes to apply the fake tan then probably another 5 minutes for it to fully dry! It isn’t sticky at all and can wear clothes straight away!

It only took about 20 minutes for me to do my entire body and it dries fairly quickly. then tan lasts for 2 weeks for me. I have tried many different brands and this one has worked the best.