I've found this product to work exceptionally well in my top loader washing machine. It cleans the clothes very well whether they are colours or whites. I much prefer this liquid washing detergent to the powder varieties. Another reason I purchase this product is because it is environmentally friendly.
No white marks left on clothes, works well with each wash

This laundry liquid is very cost effective, often selling for under $2 a bottle. It lasts for ages and the washing always seems to come out really clean when you do not have to use a lot of liquid in the wash. Good for the environment.
When you are using this in the washing machine you do feel like you are doing something good for the environment. The product is super cheap and I have found that everytime I buy a bottle it lasts so much longer than commercial powders or other detergents.
The small lid can sometimes be a pain in that the liquid seeps out when you are trying to pour it but other than that no complaints.

Its cheap and will do the job. But I'm not sure if I agree when they say it's environmentally friendly. How is a product containing Hydrogen Peroxide a good thing for the environment? Please explain! I'd prefer to spend the extra money and get something that does what it says it will!
Cheap
Bottle isn't great. Easy for it to go everywhere. Is it really good for the environment? I thought Hydrogen Peroxide was bad?

I purchased this product as I absolutely support environmentally friendly products and buy them whenever I can. However, I could never figure out why I was getting pink bleach stains on all my clothing and towels. When I recently washed a brand new, expensive set of sheets and found more pink stains on the pillowcase, I googled all of the ingredients. One is hydrogen peroxide. This 'environmentally friendly' product has actually been bleaching my washing. I've emailed the company to voice my disappointment, and from now on will be steering clear of all the products made by this company. I am not prepared to purchase a product that continues to do serious damage to my washing.
Cheap
Contains hydrogen peroxide

I'd use this for loads that just need a rinse, really. You know how some of your loads- like baby clothes loads (not nappies!) or office clothes you wear sitting in an aircon office all day, or sleepwear, or lounge around the house clothes, how they're not soiled or smelly, but they do need a wash? This is good for those loads. But soiled or smelly clothes.... need something more powerful.
Good for the enviroment... or is it? Good price. Cleans clothes, but can't handle heavy soiling, I think.
Not powerful. I'd like more of a scent.