I am a recent Yeti convert due to their high quality products. The Hopper Flip is no exception. Our daughter has food allergies, which means we have to BYO food a lot. The Flip 12 is the perfect size for her. We pack some ice packs and lunch boxes and the bag stays cool all day. Super easy to keep clean (a big bonus with kids), it still looks new. Would definitely recommend if you’re in the market for something that doesn’t tear near the zip or through the cooler lining like other brand cooler bags we’ve had.