Although it is a milk chocolate and claimed satisfaction guarantee but there is no smoothness and creaminess of milk in it.

I haven't tried this product since they changed the size/packaging, so I'm wondering if the taste has changed too, because there's something about the taste of it now that I really don't enjoy: an after taste that does not leave me going back for more. I'm a chocoholic: this means it's decidedly not delicious!!
It's a shame: I really enjoyed their original Belgian chocolate product; I'm sure the recipe used to be different!! (If not, I stand corrected on that - but I still do not like it).

I loved this chocolate more than cadbury and even Choceur an Aldi brand. It was so creamy and the texture was incredible. Obviously Coles got rid of it because sales were down but I feel like I probably bought enough to sustain the market! My tight pants and clothes that no longer fit certainly agree.

Coles Belgian chocolate was far superior to Cadburys or any other 'block' of chocolate. Lindt is very good but you can't just buy a plain block of it.

I'd be happy to pay more for Coles Belgian - please bring it back!

Sadly Coles decided to replace this awesome chocolate with a much inferior chocolate.
Gone is the rich flavour and divine texture replaced by an American style gritty super sweet bar of rubbish.

Coles Belgian Chocolate was loved by all the family. It is far superior to Cabury or Whittakers. Please bring it back into production...

I love chocolate so have tried pretty much all there is by way of chocolates. I tried this one when it was on special and I'm still not convinced. Not particularly creamy and didn't give me that feeling that I'd had chocolate - so didn't satisfy a chocolate craving. Still it would probably be alright to use in cooking etc, just not the kind of chocolate I like to eat for a treat.
Good price on special
Not as creamy and didn't satisfy chocolate craving

I tried this chocolate because it was on sale... Wow it tasted fantastic... Dont waste money on Lint chocolate.. This is the best!... Ive never liked Cadbury but enjoyed Nestle.. But this tops the chocolate list... It kinda also tasted like that creamy easter egg chocolate which only comes out once a year... Its the best.
The taste is smooth and creamy and the price you cant beat

We absolutely love this chocolate. It is creamier than Cadbury's and just melts in your mouth. It is similar to Lindt chocolate (both being Belgian) We found Cadbury's to be quite grainy however has great variety. Coles chocolate doesn't have the variety but definitely has the flavour.
Inexpensive, creamy

Coles Belgian milk chocolate is semi new on the market. The chocolate feels more solid than most other chocolate blocks but the texture once you taste it is so incredibly smooth and creamy. The chocolate is sweet but not overly sweet and the creamy texture has you forever wanting more. The packaging is very standard and plain amongst all the other chocolate blocks on the supermarket shelf but at such a low price it doesn't matter as it always comes down to taste and this is clearly a winner. It is a nice flavour to eat on its own and a great chocolate to bake with also. Available from Coles supermarkets. One sized block only. Fantastically priced.
Smooth creamy sweet chocolate

Tried this first time as it was on special and was pleasantly surprised. We usually only buy cadbury but this is a great tasting chocolate that is consistantly cheaper!
Great tasting cramy product. price
only 1 size block

These are really tasty chocolates with a melt in your mouth taste. They are Coles' branded, and taste just as good as fine Belgian chocolate that you can buy. I liked the smooth creamy texture and would buy them again. They are great budget wise because you still get a great tasting chocolate without having to pay the high price. They are excellent value for money!
We bought these because my husband saw them and picked them up for trying. They are delicious and a treat to eat. They are delicious and lightly sweet, not sickening or too dark or too milky.
Just the fact that they are chocolates, so not a regular treat.