I use this product all the time this by far the best ceiling paint I have found.
Cover imperfections and you can usually get away with one coat over existing paint

2 coats of this (following the directions) on newly-installed plasterboard ceilings worked fantastic. Left it 4 hours to dry between coats. Easy to roll on and easy to brush cornices. Saved money by not buying ceiling prime separately. Even used this on tongue and groove ceiling in the hallway and can't fault it, looks great.
(I'm an owner/renovator, not a professional painter)

Dead on the money.... Bought from bunnings. Prepped my old ceilings properly, cleaned and sanded them and had no issues with this product. Thick and fully textured so needs to be stirred vigorously for about 10 minutes.... Excellent hiding power, good coverage and dries quickly..... Top product....

I had a 38 square meter area to paint of raw plasterboard. The label advised of 10 square meters per litre and it was good to use on unpainted plasterboard. So I bought a 4 litre tin thinking I would cover at least one coat and cornice. I was only able to cover about 30 square meters. Product was to thick and hard to apply with a roller compared to other ceiling paints. For me any of these dual purpose ceiling paints are a waste of money.

Waste of time. Too thick to stir and roller wouldn’t absorb it. Wasted time and expense. Bunnings refunded paint but lost money on roller and paint tray. Have used dulux paint without difficulties. This is the third time I have tried a brutish paint product. All have been disappointing. Will stick with dulux

We painted our whole home (used brush & roller) and have a great result with only two coats from British paint & primer. Before we used other paint from a other brand and needs couple coats to came not even close to this result. In our experience isn’t difficult to applying then other paints. Highly recommended this paint, will used again & again.

As other reviewers have said, the paint is quite thick when you open the can. However I was able to stir it ok using an electric drill with one of those paint stirring attachments fitted. The paint once stirred went on easily, but you do have to be aware of not pressing to hard. Its dried to a bright colour & really lifted the room. The particular room had not been painted for over 15 years, & only one coat was enough. I would buy the paint again & will be doing so to paint more ceilings in the home

I have just finished using this product to paint a brand new 205 sq meter home and it made the job way easier and faster. Would recommend this. I think you just need to be aware that it is 2 coats in one and use the roller correctly not applying to much pressure to avoid roller marks I did the walls ceiling and trim all as an under coat

Paint and Prime ceiling paint. We have spent a substantial amount of money on 2 x 10ltr cans of this paint. We have just spent $1000's on having our ceilings rescrewed and plastered. Fantastic job. Then to paint. What a mess. The paint is too thick. The build up on the roller makes it almost impossible to use. We now have ceilings that are patchy and thick roller marks everywhere. The cornices have had 2 coats and their still patchy. I think we will have to sand it all back and start all over again with a different ceiling paint. Any advice would be really appreciated. The time and money ( paid a friend to help paint)spent on this is crazy)