I drink my coffee strong.. This is not a bad tasting coffee... But it's so weak you need 4 or 5 teaspoons to get any real flavour... The reviews on here regarding the ibis was spot on

'Bushell's' 'Classic' instant coffee is a lovely mild roasted coffee which is ideal for people who don't like heavily, dark roasted coffee, and as a mild roast is extremely good for you too with many health benefits. It has a gentle mild taste, and is ideal at the end of the day or any time relaxing, I can't drink heavily dark roasted coffee, it's too strong, this is one of the good ones, a heaped or gently heaped tea spoon is good, more if you like it stronger, it's simply ideal for relaxing with, watching tv or dvd's or with like minded friends.

I have been drinking this coffee for 5 years and I love it, unfortunately not all supermarkets stock it, and then Im forced to buy my 2nd favourite coffee (international Roast).

Terrible coffee. If a bin diving ibis could be made into coffee this would be the result. Or for those who don't know what an ibis is, this coffee is like that contestant on a singing competition show that's convinced they're Sinatra but actually cause your ears to bleed. Bushells make great tea, but with this coffee they managed to create a drink that smells terrible (not remotely like coffee) and simultaneously has no flavour so you feel like you drinking hot water. But don't worry, that terrible smell comes back to kick you as a potent after taste that makes you contemplate giving up coffee all together.

I don't normally like instant coffee but after drinking this I was pleasantly surprised, very impressed with this coffee. Will drink again.

This coffee is mild and smooth. A flat teaspoon, half teaspoon honey and full cream milk is very pleasant and not like the strong brews in coffee shops. Funny, I only like 'real' beer.

I drink black coffee with no milk and i am sorry to say i didn't like the taste of this coffee at all. It's powder so i thought it would be smooth in taste, but it is very bitter. However, my parent like the coffee, as they usually add milk and sugar to their coffee. I would recommend this coffee for flat whites as it's strong taste would be a good balance for the sweetness of added milk and sugar.

I bought this on special at Coles for 9 AUD which works out to be approximately a little less than $2 per 100 grams. First of all it is powdered coffee and not even granulated. When compared to Coles homebrand coffee which is at the time of this writing is $4 for 200grams it can't match the taste. I therefore put forward the Bushells challenge. Buy a tin of Bushells Classic coffee and then buy the Coles homebrand coffee and compare the taste. The Coles brand wins hands down. I hope everyone at the Bushells takes this challenge for your coffee is sub standard.

Not sure what they mean by "smooth" coffee taste but I'm quite disappointed with the flavour of this coffee.

After drinking this Instant Coffee I can confidently say I am proud to be part of a country that has such a high standard of product quality. The taste was rich, and the texture was immensely satisfying. Over all a perfect product, what else could you expect from an iconic Australian business.
Excellent taste and texture, very high quality
Packaging is a bit dull, yet has a classic Australian feel to it.