This is my favourite wholemeal bread. Very nice texture and taste so good. I just don't understand why the bad reviews...last week I went to Woolies to buy a loaf of wholemeal bread but Lawson's Traditional Bread Wholemeal were all gone but other brands were plentiful. Seeing this clearly proves my review is believable. Luckily I was able to buy a loaf of Lawson's Wholemeal on special 2 weeks ago.

Purchased on Monday and started going Mouldy the following day. I had to throw out the remaining slices Tuesday Night when the Use By Date was the following Saturday. Since the change in receipe this bread is now too sweet and gives me high Blood Sugar readings.

We used to eat at least 2 loaves of Lawson's wholemeal bread a week. We liked the texture, taste and the fact that it was packaged in paper. The recent changes to the recipe has sweetened the bread so much that it is very unpalatable. And plastic packaging too?
We now either make our own now or eat another brand.

Soooo disappointed with the changes to taste, consistency, size and packaging. I used to buy this bread because of its great taste, generous slices and the fact it was wrapped in paper. Now is is quite tasteless, size is smaller but price the same and to top it of you now wrap it in plastic. Just the thing to do when we should be reducing the use of plastic, well done, will not be buying this bread anymore. Worst possible business decision made for this product. Go back to what it used to be, remember, you can only sell this bread by the grace of your customers, do not alienate them from your products.

I am so disappointed with Lawsons; their wholemeal bread used taste great before the new recipe and packaging. It used to be one of the best I could get at Coles but now I am not going to purchase it any more as i want something that I feel is a healthier option and a step above the cheapest brands. Please go back to your original recipe and I will be only too happy to be a customer again.

I have been purchasing Lawson's wholemeal bread ever since I first saw it in the supermarket. Over the past 6 months or so the quality of this bread has gotten worse every time I buy a loaf. The slices used to be generous in size and soft in texture, now each slice is really small, dense and verging on feeling stale. The crust is hard and nearly always burnt. I don't think I can justify paying a premium price for this bread any more. They have definitely changed something about this bread. Please bring back the old recipe.

small, burnt

We have been buying this bread since it appeared a few years ago, suddenly it has changed ! ..... It used to be thicker slices and had more substance ..... Now it is thinner and
Seems to be softer .... We will not be buying this product any more.
Why change the recipe ? ..... More profit no doubt !
Before change solid bread
Has changed and now too soft & thin

This is by far the best wholemeal bread we have ever tasted! We were introduced to this while we were on holidays and loved it! Love the packaging too. It is a bit expensive but we always buy It whenever it's on special. It is also very filling and lasts longer than other breads.
Texture, taste, packaging
Only problem is the cos

This is one of the best Wholemeal breads you can get in Adelaide, as close as you will get to a Wholemeal Bread for most folks. Tastes great! The slices are filling...about one and a half times the width of other bread slices. We make our own wholemeal bread with Lauke Wholemeal Premix 5 Kilo Net....and we still buy the Lawson's Wholemeal quite often for convenience.
I have professional interests in Natural Health if that helps.
We prefer this bread to Noble and Helga, spreads better, tastes better AND is Naturally Risen, not chemically as is the case with square breads! Real ingredients, not fake fillers!
This bread will not keep many days which is a good thing really, not full of preservatives! Store in a suitable place to keep fresh!