Have been searching our, local supermarkets for months to no avail. Why is this Ultra Bran cereal no longer on the shelves here in Central Victoria...OR if it is WHERE??

Our family still mourn the withdrawal of this cereal. As well as a great addition to muesli, a handful satisfied biscuit urges and helped maintain a healthy diet. Best tasting bran ever!

Went to all the supermarkets to buy only to find it no where. Very dissapointed Vogel's have eaten it for years. Oats a little too heavy for summer. Please continue to produce this product be different to the rest of the commericial brands of sugary breakfast cereal with no fibre.

This is the only cereal I have ever liked and it is so healthy. Please bring it back. It is delicious.

Very disappointed that this item appears to have been withdrawn from the market without consultation or advice to what must be the many people all over Australia with allergy to wheat. I managed to snaffle the last supply one one supermarket in Victoria - all dated to December 2016 as the ''use by'' date. Have fond nothing beyond that and none in other supermarkets in regional Victoria.

Vogels please consider sales through health food outlets and start making Ultra Bran again. It is the best bran I have tried.

Let's have a huge petition to bring back this wonderful cereal! Why does Vogel's do this to us? Many years ago they discontinued that lovely little chunky Vogelbread loaf - and now this! Listen to your customers, Mr Vogel!

Please vogal linseed bran bring this much loved and missed breakfast cereal back. There does not appear to be any other similar product substitute.

Please bring it back .... I need you! I have searched in all supermarkets to no avail.
It gives me the best start to my day.

This product is excellent. There is no substitute. I cannot find it in any supermarket and if it has been discontinued, please bring it back.

Please bring this back Vogel's! Life is just not the same without it! It gives me the best start to the day i can have.

June 5th 2018 Update: A good substitute for Vogel's Ultra Bran

I wrote the initial review on the demise of Vogel's Ultra Bran because Keloggs took over Vogel's and discontinued the product forcing people to choose their Allbran. I don't like Allbran. It goes mushy. The best alternative i have found are BRAN STRAWS from the bulk foods supplier called THE SOURCE. They are delicious. I am fortunate to live close to a shop in Lane Cove, Sydney.

No more Ultra Bran on the shelves, it distresses me heaps - not good enough, bring it back it's an excellent product.

Very disappointing to learn,that Ultra bran is no longer available. I also have searched for a breakfast cereal low in sugar,all to no avail, today I have bought Vita Brits.

The only cereal that I can eat that does not upset my stomach, please please bring it back there is no substitute

I've been searching the shelves of all supermarkets in the Sunraysia area and it seems this wonderful cereal has been discontinued. There is no substitute for the quality of this bran - please bring it back.

Such a superior product, best bran sticks around, and somehow decision was made to discontinue, I'm mystified and cannot understand the rational for this. Can someone explain??

Please bring it back. Please resume production. Please listen to the consumers. Please remember that people want less sugary cereals.

I've been looking for it everywhere. Why would it be discontinued? Please start making it again. All other bran products are so inferior.

We have been searching super markets for months for this product only to find it has been discontinued. Very disappointed with Kellogs if this is the reason. Bring it back!

Have been searching supermarkets for weeks for this wonderful product which I have been using for many years. Came on line to see whether I could buy it somewhere and am so disappointed to read that it has been discontinued. Kellogs what have you done? Bring back Vogel Soy and Linseed Ultra Bran ...............please.