This is really a fantastic product. I use it once a week mixed with my night cream. It is so concentrated the tube should last you for months. I have quite dry skin and always feel better the morning after I have used it. My skin soaks up the masque and it leaves my skin feeling so soft and hydrated. I guess you could use it on a more regular basis than weekly, but for me once a week is perfect. It's at the higher end of the price range, but that goes with the branding of Aveda. If your budget allows and your skin needs a big drink, give it a try.
Large tube lasts for ages. Massive hydration, you don't have to wash this masque off.