Totally agree with all the other reviews. It works perfectly on my blonde foils for a natural ashy look. Have been using it for about 3 years. As i have short hair, all i use is a couple of drops, maybe 2 or 3 in a 1litre bottle of warm water. I wash and condition first, and then pour the bottle over my hair and then towel dry. Works perfectly everytime. My hairdresser now uses it on her own hair and loves it.

I, too used to use this when I was a teenager in the 70's. I sort of forgot about it as I started using other hair colour products. Then with this new fad of young women "greying" their hair I remembered how this product used to work.
I asked my hairdresser, she vaguely remembered it and suggested I try Ebay.
It tones down my brassy blonde hair and gives it a more white-ish/ silver look. If I leave my hair submerged for longer it takes on a mauve tone. I tend to fill my sink with water and squeeze in a few drops depending on the tone I am going for.
Found It.! Love It!

like a lot of women from the 70's I used both Magic Silver White and Silver Pink to great effect. I find that the toners I used to stop the brassy blonde colour dry my hair out. I was over the moon when a friend suggested I Google Magic Silver White and I found it. Yahoo. I'm now on my second bottle and love that I can regulate the amount of colour I add to go with each day's look. I will never be without this again.

Used the product as directed by the instructions and it worked perfectly...
Took all the yellow brassy colour away & left me with a soft light ash colour.
Very happy

Great product simple to use and is effective in toning down brassy hair colour. Will purchase product again. But you need so very little just a few eue drops for the toner to work. Will be awhile before i need to purchase again. Very economical.

I use this as a toner I now add a few drops to my conditioner and it leaves my hair soft and a removes all that nasty brassy look. Can also be used to go purple or rose for the weekend if you feel lik e it

Love having blonde hair, but after 2 weeks leaving the salon my hair starts throwing yellow tones everytime. No purple shampoo works on my hair. I was just about to go back to brown when I saw this on eBay. When I used it I wasn't expecting much of a change but wow This is the best toner Available, leaves my hair soft and looking like I've just left the hairdressers every single time! takes away all brassy tones leaving my hair the exact colour I love! I used 15 drops to 1 litre of water and only poured it over once! Thank you for discovering this amazing product brilliant silver white!! Highly recommended:)

This is - I think - the only toner on earth that isn't drying. A few drops in water, poured repeatedly over the head, and you're done. Hair is left in great condition and it's especially wonderful for grey/silver hair, as well.

Look no further than Brilliant SIlver White if you want instant results to brassy yellow tones in your blonde hair. I have been using this product for more than 6 years now and I would be lost with out it. Not only will you achieve the amazing blonde locks you are after but you will save so much money. Being super concentrated a bottle lasts ages so it is fantastic value for money. I also like the fact that it is 100%s Vegan and cruelty free. I recommend Brilliant Silver White to any blonde whether they have brassy hair or not, once you try it you will never use anything else.

I have used this product now for 5yrs, nothing like it around. My blonde hair is so beautiful after I use it, I would highly recommend this product to anyone who suffers from the dreaded yellow and brassy tones.
It is the best product I have ever used on my hair. Highly recommended

I've been looking for this stuff for years since the original Magic Silver White was discontinued. I have tried ALL the purple shampoos and nasty chemical toners out there, but nothing is is easy to use as this. As the previous reviewer said, wear gloves when using it as it's very concentrated. I only use 10 drops in some water so the little bottle lasts for ages, making it good value too. Bought it online through eBay and shipping was quick, got it in a couple of days. Will buy again.