I have been using this colour for many years and used to be fine, but my last 4-5 colours have not mixed up properly. The paste seems off! Not happy with the quality of the products quality!
Never had a problem with the colour shade though!

I have used this product for many years and wonder why add the coconut scent to the rinse. It is so overpowering I will be buying any of the old product I can find, then switching brands

I dyed my hair from natural blonde to this “darkest brown”.
I had never died my hair before and I was so impressed, my hair looked healthier than my natural state and was so shiny and soft, the creme conditioner was beautiful, thick and glossy, and smells AMAZING! I wish I could buy the creme gloss just to use as my regular conditioner!

My hair had a natural cool brown tone but was faded and I thought this shade would make a nice contrast with my eyes but instead of dark brown its almost black and doesn't come out. I don't know what the 28 washes mean, maybe if i wash it 28 times it will look even more horrible than it is, That's my last try with L’ Oreal, next stop - beauty salon for highlights.

My natural colour of hair is a beautiful chestnut brown colour. I have never died it and it has always been in excellent condition. I don't even use a hairdryer so as not to heat my hair and maybe damage it. Anyway I saw a few strands of silver coming through so bought this darkest brown colour ... the shock I got when I looked in the mirror. A horrible black and it makes me look ten years older. Have washed my hair about ten times so far and it hasn't faded one bit. DO NOT BUY DARK COLOURS UNLESS YOU HAVE A SKIN TONE THAT SUITS THEM... I am only hoping that it will go. The thought of looking like this until it all grows out, which will take over a year, is a nightmare to say the least.

I usually use Nice n'Easy natural darkest brown as for me, it gives the darkest brown tone before black and covers my greys perfectly. Couldn't get it recently and so tried this one. Lovely consistency, went on really well and it smelled lovely but the results were terrible. It was barely a mid brown, never mind darkest brown and did not cover greys well at all. Would not use again.

I wish I read the reviews first. I have very dark brown hair with some grey at temples. I chose ‘darkest brown’ L’Oréal colour, followed the instructions exactly, which resulted in black hair, which is definitely not dark brown and looks very harsh. I will probably switch to something else now.

This is my go to and has been for years, it leaves your hair really shiny and I find I'm happier with this colour then when i go to the hair dressers and spend hundreds. I would highly recommend it

My hair is naturally black, but I have 30% of gray hair. Instead of 25 minutes as instructed, I kept the color for 35 minutes. The result was a very nice shade of brown color, however my gray hair wasn't 100% covered. The gray turned to be in lighter shades of brown and therefore visible. I will never use this product again.

Colour does not last 28 washings as written on box. It will last barely one month with a maximum of 8 washings in 1 month. New packaged Conditioner is lousy, very thick and leaves the hair dry, like wires. L'Oreal should try this hair colour on their hair before selling it so they can see what people are talking about. I still have 2 unused boxes and will discard them. Time to try another brand.