I’ve been using this for several years now and it is by far the least irritating for my skin. Recently they added a fragrance which I’d prefer not to have but I haven’t had a reaction to it. It’s a good price and works well, I always use half the recommended amount so it lasts twice as long although my clothes don’t get that dirty, with children you may need to use more.

I buy sensitive skin powders and liquids mainly due to the fact that they don't have the overpowering smell that I find many of the perfumed ones have. I have never actually had a skin reaction till I used this "sensitive" product. I have had itchiness mainly on my head and neck so decided to do a patch test on my wrist yesterday. Woke up with itchy hives this morning on the patch so there's no doubt it is from this product.

I've been to the doctor with a severe case of hives after wearing underpants and jeans that I washed using this. I'm in so much discomfort. This product should be taken off the market. I've never had such a strong reaction to a product before and this is why I'm writing this. It's unbelievable.

I used it some years ago for my baby, so decided (against the bad reviews) to get it since we just had another baby.

Big mistake! Triggered some reaction and i end up with hyper itchy eyes and couldnt stop tearing. Stopped using and symptoms went away.

The symptoms came back tonight and I realise its coz Im wearing a top that my husband had washed with the purity detergent! Cant stop tearing now in spite of antihistamines.

Stay away from this detergent!

I use this product for more than 5 years, it’s the only product I use for the entire family, it cleans perfectly and it feels that is made so cleverly with ingredients that makes so natural and powerful!
Thanks Purity! Love the softener too! Five stars easy!

After purchasing and washing my clothes I have all of sudden broken out in hives and my newborn has broken out in a rash. Was racking my brain as to why but it’s the only thing that has changed. Suppose to be hypoallergenic, hmmm.

I am horrified to think that this is being used for babies clothes! My partner (who doesn’t usually have sensitive skin) has broken out in severely red and itchy hives all over his body after I decided to try out this detergent because it was quite cheap yet claimed to be hypoallergenic and seemingly free of everything nasty. Worst decision!
Do yourself a favour and spend a bit more money on higher quality brands.
This product should be recalled.

I have used this washing liquid for the past 3years and loved it on my baby clothes and never had an issue until the formula changed. My skin is so itchy ans covered in a rash over my lower back. My 5month old has also reacted. I am so dissapointed and will be looking for a new product. I loved how this cleaned our clotges and did a great job of removing mild stains

I have used purity laundry liquid for many years, I'm allergic to so many things and I don't react at all to this product, I'm the first to say it probably doesn't remove stains perfectly but the peace it gives my skin and mind is well worth it, it's so cheap and I just use a little pure soap and rub if I get a stain, couldn't recommend it more for sensitive skin!

I bought this laundry liquid to try as my bub's skin is sensitive. After reading other people's review, I was a bit hesitant to buy but because I always like to try new things, I bought one bottle and tried on adult clothes only.
My husband, and myself did not react to this so I tried on my bub's clothes and nothing happened. I love the smell, not so strong and has light baby smell. I am very satisfied with purity and will buy a big bottle next time when I go grocery shopping.

Hypoallergenic? Sensitive?? My whole body is covered in hives from this product! On antihistamines 4 times a day and a strong cortisone cream. This is NO GOOD for sensitive skin! AVOID!!!! Have loved Nature’s Organics regular laundry liquid for years and thought I would give this a go.. Big mistake! Two weeks of itchy red torture. I would not recommend this to anyone...

Bought this for washing baby's clothes. The whole wash still smells of baby poo once it's done. And it has optical brighteners so leaves a residue on the fabric. Not so good for sensitive skin.

Makes me itchy all over, Imagine what its doing to some poor babies. They should be sued for selling such a terrible product, where's the minus 50 stars button. Stick with OMO or some other more expensive better brand.

I have easily allergic with some laundry wash
been using this product for a year and never change. the fragrance, smell is great not too much strong and I like it

I have been using this product for many years and absolutely loved it, it was the only laundry liquid that didn't give me a rash, I tend to have very sensitive skin, but the 'New Improved' version makes me itchy all over and I'm so frustrated that they have changed the formula! why didn't they just leave it the way it was? it was perfect before they changed it! Now I have to search for another brand that is skin friendly :-(

I've been using it for about 2 weeks now and my bub has suddenly become covered top to toe in a rash! Our clothes aren't clean and look dirty still. Will never buy again.

I don't find the fragrance offensive and it doesn't irritate the skin of my baby either. I think it's a great product at a fantastic price point for the whole family.

I've used Purity for long time, specifically because it WAS sensitive. But since the change, the fragrance you now add. I cannot use. Please go back to old formula. The fragrance is no use & irritates skin.

Have been a great fan of the Purity range ever since I can remember despite cheaper products on the market. The new fragrance is offensive and irritating and lingers around all day on clothes. Who wants to smell of fabric softner? The older version barely had any fragrance other than a pleasant clean and fresh smell. After using up some older stack I had on hand I have changed to another brand.