I specifically bought this because it states that it works on dark hair. My hair is dark brown and the colour made my hair darker and in the light it is red!!! It is not purple at all. Feeling frustrated because it’s so dark now I’m not going to be able to use another colour or anything to fix it. Now I’ve read reviews and people say it fades to red? Not looking forward to that.

Turned my hair black/dark cherry, opposed to violet purple like the packaging suggests. Very subtle as well. I have dark brown hair and the packaging said it work on black hair so I thought it would still show up well, but it didn't. Turned the ends of my hair virtually black as well when I was wanting it to be lighter! Don't recommend unless you want a subtle dark cherry colour.

After dyeing my hair with this, the colour was a beautiful rich dark red, and faded into my dark brown roots nicely after they started growing out. However, the colour faded very quickly after the first few weeks, and turned into a weird orange colour with red highlights. Although the initial colour was perfect its just faded far too quickly.

I just used Chocolate Rush and I am very happy with it. It is not aggressively red, does not look purple in the sunlight and covered all my grey perfectly. I only wash my hair once a week so colors last a while. My hair feels great and the color washed right off my skin. My hair was previously a darker shade so the result was a bit darker than I was going for but this will change as I use it more and I certainly will.

I have used this brand for years and used to recommend it to everyone but not anymore. I used it last month to cover grey regrowth and it started to burn my scalp but I stuck it out for 30 mins as advised. When I finished I noticed it has not taken in most of my grey areas! I was so disappointed. Anyway my daughter was dying her friends hair black (from blond) so I said try Schwarzkopf 8 wash. Again it didnt take! Whats happened to this company? I wont use them again.

My hair was ash blonde and i wanted a change. Something darker not too dark with a hint/glow of red and this is what i got. I love it. I think the naming of chocolate you assume it will be brown .. Very happy will definately use again and again

I died my hair less then 3 weeks ago and only wash my hair 3 times a week. It has already started to wash out. My hair looks horrible now. I really don't want to dye my hair again but looks like I will have too. Stay away from this product I have had temporary colour last longer then this. Will go back to my preferred brand that I know lasts.

I bought this shade based on the results shown in the package but my outcome was totally different: a flat, dull block of almost black. I called customer service to complain and seek resolution but they were unaccountable and unprofessional.

My natural hair colour is light brown with greys. This colour is like a dark mulberry on my hair, but after about a month or so it fades to red.

I now use a keratin treatment and colour protect leave-in conditioner and the only reason I need to re-dye my hair is to cover the regrowth. It’s not as dark as freshly dyed, but it’s pretty good.

I wish I had read the reviews 1st before buying, I just wanted a purple hair dye that I could use in my medium-dark brown hair without bleaching my hair first...
What I actually got was a red hair dye, a terrible smell that nearly made me throw up, and a terrible headache (that lasted all day).
I made my self last through the 30 minutes and I’m sure that by the time I got in the shower it would have been 40 minutes or close to it, as I was getting into the shower I sudden got very dizzy.
The chemical smell is just too strong.
At least it gets off your skin easy enough and luckily the reddish colour isn’t too bad on me, though I was be a lot happier if it was the dark purple I was after.

I loved the colour when it was first done but it just washes out after a month or so. I was left with patchy and black here and there but it mostly all washed out!! I've used this brand multiple times but it keeps happening!
I will not be using this brand anymore especially for blue black!!
Do not recommend!

This product is nowhere as good as it used to be. Have used for years with good lasting colour and shine. Now it lasts about a week with no shine

SO, I brought this dye wanting red hair, assuming it was red as it stated PASSION RED. I dyed my hair PASSION RED and upon my discovery my hair is not passion red, but instead PEACH if I wanted some nasty butt peach hair I would have brought peach hair dye, but no I assumed red would be well I dunno red? Now I have to figure out how to fix crusty peach hair

Can last two applications if doing roots as just mix half in a bowl. Comes out shiny and not too dark. Texture prevents too much dripping so clothes aren’t forever ruined. Doesn’t stain the skin too badly. Excellent true colour result

I usually use L’Oreal but couldn’t find a colour I liked so I bought this one. After leaving it on way over the time limit just to make sure it worked, I washed it out and my hair literally did not change colour. It didn’t even cover my regrowth. It was the first time I’d tried this brand and it was terrible. Never again

This colour should be called Ruby Rush, not Chocolate Rush. It turned my hair red, not brown.
Greys were hit and miss, some came out dark, some turned hot pink and some still grey.....None brown though.
Came out much lighter than the sample colour on the box.
I'm looking for a new brand seeing as my usual colour has been discontinued.
I'll keep looking.
Lucky it's just my roots at the moment.....

I had a completely different experience, layered this over brassy bleached hair with dark roots and it blended it into ashy perfection without turning purple. New holy grail for me. Really sad it didn't work for others my hair was quite processed to begin with however. Id recommend this as a strong toner for people with patchy/brassy platinum hair

I did read some similar reviews that this product doesn’t cover greys - however l ignored them because the product and the box states it covers greys! I have sparse greys and there is still grey flickering through my newly dyed hair! l do feel believe it’s good product if you don’t require grey coverage!