I purchased this as I was needing a toner to help remove the yellow tones after highlighting my hair.... the product said it was suitable for blonde, lightened or highlighted hair.... my hair went bright blue instantly, I washed it off within seconds & then I had to reshampoo my hair again to get the rest of it out!!! A terrible product... save your money... unless you do want blue hair!! :(

I have used the original for many years. I needed a new one and my husband bought the latest version from coles. I saw that it has been changed to "New" so I guessed it was just a better version. It was perfect before. It was bright blue and turned my hair blue. I had to go back to the shower and wash it twice to get it out of my hair. I had a small amount of the old one again and used it - perfect again. Not buying this any longer.

The old formula (purple liquid) was EXCELLENT!! You could leave it in highly bleached hair briefly & it would be toned perfectly. I would leave it on longer for the underside/darker blond sections of my hair & it was soooo good.

The new blue formula does not work at all!! I was using the old formula for as long as I can remember (over 10 years). I used to recommend it to every blonde.
Thumbs down for me for the NEW FORMULA.

Why did schwartzkopf change its blonde toner formula? The old formula was soooo good. Now my hair comes out blue, even if I only leave it in for less than a minute. I then have to shampoo it out and my hair is back to being brassy. This is a waste of money, I will never buy it again.

I have naturally light brown ash hair, I've been getting highlights for the past 3 years. I was buying this in the old packaging and it worked so well. This new one stained my highlights light blue and that was after only leaving it on for 2-3 minutes. Now I can't seem to get rid of the bluish tint, hopefully it will come out at the hairdressers. Really terrible product, not sure why Schwarzkopf would ruin their own product like this.

Having used your toner for a number of years, am very disappointed that you have altered it. Instead of toning down the brassiness and having a lovely mauve tone, it is now bright blue. I will not be purchasing this any more.

Didn’t find it effective after the first use so I left it on for much longer the next time (45-50 mins). I use it every 2 weeks if possible and love the ashy colour of my hair the first few days after using the toner. Would recommend using disposable gloves as hands can go slightly purple. For an affordable toner it’s definitely worth trying! Try use regularly thought as it will fade quickly. I wash my hair every second day, sometimes every day because it gets greasy and sweaty from going to work and the gym.

I wash my hair every 2 to 3 days, for me this product lasts up to 3-5 weeks. I was happy with the end result but wish it would last a bit longer.

Used as per directions (given it multiple chances over the years using different brands to go blonde) and it barely takes any of the brassiness out. I wish I knew which product was best for me tbh.

I have just used this product loving the colour but my hair seems to have snapped after using this product. I would love to continue using it but not if my hair is going to break from it.

I am super super happy with this product, like at first i read some reviews and everyone seemed to love it but i was very scared to try it cos i didnt want to damage my hair so i picked it up from the nearest woolies and omg i tried it and it turned my hair from a nasty duck yellow to a very nice bright grey silver colour which i love. Only thing thats the problem is that its so hard to evenly spread and i bought one 150 ml bottle for my medium thick hair and i still have alot of brassy tones but now it looks like highlights amazing love it and left it on for 35 minutes to 40 minutes on my almost to dry damp hair

Great product, was skeptical as I have a graveyard full of 'blonde products' and find a lot claim to do more than they do. For an inexpensive toner - it does the job. I was starting to dull and yellow inbetween colours and decided to try. Brightened it up, cooled it to a nice bright but ashy blonde. Need to condition after it though as it's a bit drying. Great fresh up when colour is dull.

My hair is blonde with very yellow tones. It should have worked perfectly but has made no difference whatsoever. Followed instructions exactly so hoped for at least a slight violet effect.

love this product really works! leave on for longer for better results! no damage and leaves a gorgeous shine and colour in which i desire! Thank you so much Schwarzkopf!

This product is by far the best I've used, I love how it doesn't leave any residue in your hair like the others. I will keep on using this toner, its just perfect, I love it & you will too!

I was a little sceptical to use this product as it had so many great reviews - but because of the price I though what the heck. I left it on for 5 minutes and it completely got rid of the horrible brassy look and gave that perfect cool blonde look. I deep conditioned afterwards as I have dry porous hair and the condition afterwards was great! I normally pay a fortune for products and to think this gem is under $10!

This is a great inexpensive toner which works and smells great to minimise any bright blonde tones. I leave it on for about ten-15 minutes, (not much longer because as with any toner you can over tone your hair and make it look light purple in places.) I use it after shampooing and before conditioning so my hair is soft. however you can use it after conditioning too.

I dyed my hair and ended up with golden yellow roots, I was horrified and embarrassed. Picked this product up from woolworths and left it on all of my hair for about 35 minutes. After rinsing the product out I used conditioner so my hair wouldn't feel dry on the ends and once my hair was completely dry all the golden yellow tones were gone. I would definitely recommend this if you are struggling with horrible yellow tones in your blonde hair.

Tried every other blonde toner I could buy then found nordic it saved my life. Had bleached my daughter's hair as she wanted the pink dye removed from her hair and I turned it bright yellow/orange so rushed to chemist to buy the most expensive toner I could find tried it on dry hair left it on for 30mins did nothing. So back to chemist I went saw nordic blonde toner which was very cheap didn't expect great results as I heard bad things but thought it couldn't hurt..put it on my daughter's dry hair for 30mins and it was a miracle it worked...life saver as no more angry teenager and beautiful blonde hair. Give it a go you won't be disappointed.