Stores are using covid-19 as a free pass to sell stock at outrageous prices taking advantage of customers, it's sickening. Will never shop there again. CEO's and uper management should be ashamed of themselves profiteering from this situation.

Great range pricing often better than Dan Murphy. Have regular
Specials on beer & wine which change regularly friendly Staff no long waiting times. This is my regular go to store!

I have been to this store many times.
Always found the staff attentive and courteous.
Can't speak for other stores as Showgrounds is the only one I have been to. They are generally well stocked but on occasion are low on range, but no problem.
Great people there, I would definitely recommend!

The staff in First Choice Liquor, Cleveland are very friendly and knowledgeable. The orders that I place online to click and collect are packed and ready within 30-45 minutes from ordering. They offer a wide variety of craft beer which my hubby enjoys to explore, too.

My twin 18 year old daughters when in to buy a 4 pack each of vodka cruisers. Refused service because one of my girls was wearing her high school senior jersey. She is a current student. The staff would not serve the girls due to this. My other daughter who was not wearing her senior jersey was refused service because she came in with her sister and might be buying for her...um, she is 18. They were not even asked for ID. Refused because of a senior jersey. In Qld, all seniors will be turning 18 from July. First Choice, you’ve lost customers because of this despicable rule.

I have been buying the McGuigan Black Label Verdelho for a long time and usually get it from the 1st Choice store in Bentleigh. I called in there on the 8th January but there wasn't any stock. Narelle checked on the computer and there was some stock at the Ashburton store. She told me she would personally pick it up on her way home and bring it to the Bentleigh store for me to collect which I did on the 10th January. To say I was absolutely stunned by the wonderful service is an understatement! She needs a medal.

Michelle has always been so professional in her approach to customer service in this Industry. When I phone to enquire about stock levels of a particular product Michelle & her team go over and beyond to fill my order. A very pleasurable experience to shop at this First Choice Kellyville Plaza.

Ranging is now nearly nothing, pricing is no longer competitive, then they insult me at the register. Claimed my Wife and I (40s) only wanted to buy for our underage Daughter. We left the shopping cart there, terribly embarrassed. There is no law that says our child cant come I store with us. Wasted nearly one hour, to be told they wouldnt serve us. Will never ever go back.

First Choice, no longer, now Last Choice. Stopped a 50 something with ID from buying 2 products. The Last Choice reasoning was that I was buying for a person who looked under 25. I was in the store alone.
This is an ill conceived rule.

Always go to first choice for a great selection of beer and wine, always have something new to try and great specials. Staff are always friendly qnd willing to help, recommend first choice to everyone

I've been a regular customer at First Choice ever since they opened in South Australia. I used to shop at Dan Murphy's but switched to first choice when I discovered that they had a good variety of wines, good prices and even offered flybuys! Recently though all the stores have all been rebranded and the range seriously reduced. I now only find a small range of Cabernet Sauvignon and my favourites are gone! I just thought that I would let them know that they have lost me as a loyal customer as I will return to Dan Murphy's who still offer a better range of products.

Local store Jandakot
Great new revamped store and huge range of products!! Staff always willing to help and offer there own advice on products.
They have started doing product sampling think this is a great idea? Just need to do product other than wine !!

Visited my local store to purchase a brand of alcohol that no other store sells. My day was going great until I reached the register and was faced with an extremely rude staff member who refused my service even though I had ID. I am 6 years over the drinking age limit mind you. Absolutely ruined my night and I never want to return to this store again.

First Choice has really picked up their act lately (June 2022) in offering quality wine for less. Dan Murphys was always my go to point for quality wine at hard to beat prices. I am not interested in price beat offers I just want the best price for the wines we like and at the moment First Choice offer the best deals. Was surprised to get an additional 5% when buying 6 bottles.

Tooronga. Forgot to ask for price matching. Clark offer to refund the difference. Tried to use Apple Pay the same way but failed. Clark yelled out “declined”. Like it was my fault you’re not smart enough to have properly working registers. And just stood there. I asked him what he was going to do? He asked me to use a card. I did it worked. Told him he was standing right there when I used Apple Pay to buy in the first transaction. No apology’s. But left super angry cause he was a child yelling declined. Walked right next door to coles successfully purchased two items with Apple Pay. Get your registers fixed. Absolutely no reason rhis should have happened.

First Choice Mansfield QLD today, I asked if they sold gift cards. Other liquor stores sell gift cards and I felt this was a legitimate question. I was met with a sarcastic response along the lines of 'Does this look like a news agency'?. I was so angry with my treatment that I returned the goods and told them I bought another present at the local news agency. I didn't. I drove a further 10mins down the road to Dan Murphys and bought exactly the same thing, along with my gift card. Totally worth the inconvenience.